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By: Tom Chung 05/25/2021

What are self-service kiosks?

With the tendency to turn customer service into an increasingly autonomous process, companies that have not yet updated must know the tools necessary to stay competitive in the market.

One of these implements that promotes the autonomous attention of your customers is the self-service kiosks. However, despite the great benefits that this brings, not all companies or branches have been encouraged to take the step.

Whether due to doubts or ignorance, we want to give you detailed information about what self-service kiosks are, what their benefits are and what you should think about when purchasing one for your business.

Self-service kiosks:

Self-service kiosks are electronic tools that are usually located at strategic points in some businesses or companies that offer customer services. The range of commercial transactions that can be carried out from this device can benefit from cinemas to restaurant chains and even banks or public notaries.

These are also known by some companies as self-service totems, and in the case of bank branches as turnomatics. However, the reality with self-service kiosks is that they operate in a much more complex way to satisfy all user concerns.

Generally, this confusion lies in the fact that the beginnings of the turnomatics did not have any intelligence that was capable of giving something beyond a number for a waiting line. With the self-service kiosk, the customer can obtain these numbers, located in a geographic space of a shopping center, scan supermarket items, enter data, among others.

All in all, self-Service Kiosks are essentially a device that allows the customer to interact with a company directly, receiving services at their convenience.

It is a way to automate commercial transactions, whether in shops, cinemas, hotels, restaurant chains, and Fast Food. This technology allows speeding up customer management. Through self-service kiosks, customers can: locate stores within shopping malls, get numbers in pharmacies and banks, scan items in supermarkets and bookstores, enter data, etc.

Through these systems of quick access to information, users have a different experience. Self-service Kiosks help the public faster than human attention could develop. This allows placing people who were previously in customer service, in different roles that also help improve the customer experience.

Nowadays, the self-management islands of the McDonalds of the Unicenter food court, allow the consumer to: receive their welcome, personalize their menu with the details that their taste asks for, know the offers of the day, and end up being a reference of the brand. Studies carried out in 2017, determined that 73% of electronic stores, banks, and health centers, customers who use the self-service, feel an additional added value for the use of tablets.

Benefits of self-service kiosks:

Previously, when we explained what a self-service kiosk is, it is almost impossible not to begin to notice the great advantages that having a tool like this represents for the customer.

And it is that these provide more immediate access to the information that each client requires, in a completely autonomous way and without the need for the help of third parties. In addition, it benefits the branch or business, since it frees up the modules and managers in time to attend to what the machines really cannot do.

For being a large number of advantages, we present a list of the most outstanding benefits of self-service kiosks:

- The user makes his order, purchase, reservation, or makes a procedure and reduces the waiting time.

- Greater productivity in your employees by reducing unnecessary workload.

- It generates greater sales mobility and better distribution of personnel during peak hours.

- Self-service kiosks offer uninterrupted service from the moment your business or branch closes until it opens.

- Autonomy generates an increase in average sales, as it suggests new items to the customer to complete their order.

- It can function as a means of payment, which accepts bills, coins, credit cards, customer or prepaid cards.

- The capabilities of the self-service kiosks are only limited by the needs of each business, that is, it has a wide ability to adapt.

Can self-service kiosk systems help my company?

Implementing a self-service Kiosk System based on Tablets helps customer service to be faster, reducing waiting downtime and reducing the number of people who leave because they do not wait any longer. 

Also, it allows employees to focus on customers buying a greater variety of complementary products and services, and helps make them more satisfied. For Electronics stores that sell and display: Tablets, Notebooks, Smartphones, Apple Watch, and electronic products for personal use, we recommend this product.

McDonald's is beginning to transform the experience of its customers, which reduces the time of advice and payment by 6%, which would allow it to increase its share of the Fast-Food market by up to 4%. 

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